KENDALL COLEMAN // WEB OPERATIONS

// 001 — OPERATOR PROFILE

WHO AM I

kendall@kcsys:~$

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Kendall Coleman — Web Architect, building better online experiences.

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Creative and strategic Web Manager with 10+ years of experience leading end-to-end website operations, digital content production, and cross-functional project execution.

Expert in managing marketing site ecosystems — from UX and CMS to analytics and SEO. Known for building seamless digital experiences through deep collaboration with internal teams and external agencies.

Skilled in Webflow, WordPress, and front-end development with a strong focus on user-centered design and technical problem-solving.

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DIGITAL PASSION

// 002 — MISSION LOG

WORK HISTORY

● CURRENT OPS FEB 2023 — PRESENT

Manager, Web Operations

Village Medical

Lead web strategy and execution for multiple marketing site properties, ensuring performance, accessibility, and responsiveness.
Manage cross-functional projects from ideation through launch, aligning with design, product, and engineering teams.
Coordinate CMS updates, content workflows, and campaign rollouts.
Monitor and report on site performance using Google Analytics and GTM; implement optimizations based on data.
Identify and resolve risks and blockers for digital project timelines.
Collaborate with vendors/agencies for web assets, content creation, and design.

Web StrategyCMSAnalyticsGTMProject Mgmt

◉ COMPLETED MAR 2020 — FEB 2023

Web Development Manager

American Society for Gastrointestinal Endoscopy

Directed web content strategy and development across various CMS platforms.
Built user-friendly, responsive landing pages and optimized content for SEO and accessibility.
Served as a liaison across internal stakeholders and external partners for site projects.
Oversaw full site migrations and redesigns, including technical scoping and CMS restructuring.
Created detailed project documentation and ensured adherence to digital standards.

CMS PlatformsSEOAccessibilityMigrationsDocumentation

◉ COMPLETED FEB 2019 — JAN 2020

Front-End Web Developer

Digital Initiatives LLC

Developed custom, interactive marketing experiences using HTML, CSS, JavaScript, and CMS platforms.
Designed and implemented custom WordPress templates for scalable site architecture.
Conducted UX research, wireframing, and prototyping to support campaign goals.
Audited and improved website performance through analytics and testing.

HTML/CSS/JSWordPressUX ResearchPrototyping

◈ ORIGIN SEP 2014 — FEB 2019

Consumer Experience Digital Specialist

Advocate Aurora Health Care

Managed digital campaigns, web updates, and analytics reporting across multiple healthcare properties.
Built and optimized responsive pages with performance and accessibility best practices.
Coordinated tasks across a digital team, providing guidance and QA support.
Integrated SEO strategies, GTM tagging, and campaign tracking into broader marketing initiatives.

Digital CampaignsAnalyticsSEOGTMQA

// 003 — SYSTEM SCAN